Saturday, May 24, 2014

Skore T20 League- Part 1

I generally see condom adverts around a couple making love in a car, or silhouettes of curvy females with lust. One of the better ways to integrate your brand into what consumers lap on to, is an interesting way of reaching out with meaning to your consumers. Skore Condoms has used the IPL bandwagon to get into the minds of the cricket loving Indian. The other natural brand fit is the format of T20, which is a quick bang bang format, not to different from how sex is perceived in its myriad "Sex Surveys". It seems like its designed for women, from the limited attempts that I played. It would have been great to have questions for the women as well, about men. That would have added an other quotient, in a 2 X 2 matrix, where men and women get to answer questions on the opposite gender and themselves!

The website is designed well, with the core element of gameplay being captured, with limited attention to consumers who may also want to purchase condoms online. The whole experience revolves around picking variants of a quiz game centred around foreplay and understanding a woman.

Last year's theme revolved around 'Pataoing' a woman, while this year's theme explores pleasure. So we have a change of avatar from Skore Patao League (SPL) to Skore Pleasure League.


The registration is simple, and quick, and one can get on to playing the game in a jiffy! The only headache in the registration is the placement of the "Sign up" button. Some times people end up typing an email and a password and end up clicking on sign up, since it visually suggests that this may be the flow. Do read my next post on how some of the games look like.



Thursday, May 15, 2014

What's your Cool Quotient? Blumerq's trendy summer collection is out!




Its Summer, and given we Indians don't really flock to the beach to take in summer, we need to find other ways of enjoying them. One of them is to get to hill stations and feel cool, or invest in some fashion that makes you look cool!
Here are some interesting things to try 

Blumerq Spring/Summer 2014 collection – This season’s collection expresses digital aesthetics & sensuous nature with interplay of colors & splashes of bright shades in tandem with Brand’s inspiration - Music.


The colour palette boasts of lime green, yellows and sea blues accompanied by gray tones in hazy print effects.SS14 collection is offered using various wash techniques giving a vintage summer feel.

Blumerq Tees and Polos – Crew and V neck Tees are crafted with Tie dye & ombre dye technique. Also, introducing a new range with special treatments by giving a washed down as well as a techno feel that can be worn both at a casual evening gathering or a leisure outing. The polos are in dark tones using different techniques from tie dye to color sprays. Apart from these, basic line of polos come in myriad of colors making it a must have in every youth’s wardrobe, be it the all-time Red, the flashy Yellow or the aqua shades to cool the summer.

Blumerq Shirts - Woven shirts are designed in Pastel bright from solid oxfords to space dye stripes. Medium checks in bright accent colors, Printed shirts in light weight cotton are balanced with linens and pinpoint oxford in neutral colors. This summer Blumerq is also introducing a new range of color blocked shirts in tonal colors that can be worn both at work and on a weekend.
Blumerq Bottoms and Denims - The casual bottoms are also getting colourful this summer from burnt brick red to the ever aqua green. It is not only the colors that are new, Blumerq have some trendiest fits that will add an edge to one’s look. Blumerq has a perfect pair for every knit tee or a woven shirt. The same goes for the denims; Blumerq is expanding the line with newer & trendier fits in various colors and washes, thus completing the Summer/Spring 14 collection.

Choose Blumerq this Spring/Summer for an exciting palette and refreshed prints for all the summer wardrobe needs. The SS 14 Blumerq collection is all set to welcome you at Blumerq stores and available across all leading e-commerce sites. The price range varies from 399 to 1899.